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What we've learned building platform software, managing large networks, and keeping thousands of sites running without losing sleep.
From the team
Practical thinking on platform software, scaling networks, and the things we wish someone had told us earlier.
Featured Article
AI Agents in the Back Office: What's Actually Working
AI & Automation · 11 October 2026 · 8 min read
The demos are impressive and the hype is relentless. Here's a grounded look at where AI agents are earning their place in day-to-day operations, where they still fall over, and how to tell the difference before you've spent the budget.
AI & Automation · 12 August 2026
Your Next Website Visitor Might Not Be a Person
More of the research that used to happen on your website now happens inside AI assistants. Here's what that means for how sites should be built, and why the fundamentals matter more than ever.
7 min read
AI & Automation · 9 June 2026
AI Can Write Your Product Descriptions. It Can't Fix Your Product Data.
Generating copy for a thousand products in twelve languages now takes an afternoon. The catch is that a language model will confidently describe whatever data you give it, including the wrong data.
6 min read
Product · 5 April 2026
Your Product Data Is Probably a Mess (And It's Costing You More Than You Think)
Nobody's product data starts out messy. It starts in a sensible spreadsheet with clear columns and good intentions. Then the product range grows, and things get complicated.
7 min read
Engineering · 2 April 2026
Why We Stopped Redesigning Websites and Started Rebuilding Them
The web design industry has a redesign habit. Every few years, businesses go through the same cycle: new look, same foundations, same problems. We got tired of being part of that loop.
8 min read
Case Study · 31 March 2026
What Happens When 2,000 Products Need to Speak Twelve Languages
Managing a multilingual product catalogue sounds like a logistics headache. For most businesses, it is. Here's what we learnt building a PIM for one of the world's largest material handling manufacturers.
5 min read
Platform Strategy · 28 March 2026
The Real Cost of Running Your Network on Twelve Different Tools
Most businesses don't set out to build a Frankenstein stack. It just sort of happens. Here's what we've learned about when the duct tape stops holding, and what actually works instead.
6 min read
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