Top SEO techniques to beat Google rankings

10 March 2020Danni Warner2 min read

It can be hard to increase the traffic to your site and getting results can take time. If you’re ranking on the second page of Google, your content isn’t being seen by almost 95% of potential visitors. With the top 5 listings taking a huge chunk of the web traffic, it may seem impossible to work your way up the ranks. The way to increase your visibility is to implement SEO tactics to outrank your competitors. Here’s a list of x hacks that you can use to beat Google rankings:

1. Backlinks

Backlinks are an essential part of outranking your competitors. A hyperlink from one web page to another helps the website to build authority, especially when coming from high-authority domains. This brings in traffic as well as letting Google know that your content is more likely to be informative and useful. Connecting with bloggers and websites within your industry will help boost your backlinks, but keep in mind the quality of the backlink. Just like with your authority, the websites you’re networking with will have also have an authority score. Backlinks from a high-authority informative source are infinitely better than multiple low-ranking sites. Aim to get backlinks from high authority websites but be aware it can take time to build your site’s authority.

2. Make your website mobile-friendly

More than half of all global web traffic comes from mobile devices. Mobile page load speed is a key metric that Google prioritises when it comes to ranking so failing to ensure that your website is mobile-friendly means that you’re already at a disadvantage. Google created a tool for you to check if your website is mobile-friendly making it easier to optimise and climb higher in the rankings.

3. Work on your website’s user experience

User experience is an essential part of making sure your website does well. A study by SEMrush showed that there were 4 top factors that contributed most to your rank on Google.  Website visits, time on site, pages per session, and bounce rate were the top considered factors, all directly affected by your user experience. Even if you’ve got traffic to your website, if it’s not easy to navigate or simple to use, all 4 of these factors will reflect badly on your site. If your site is enjoyable and easy to use, you’ll get more traffic which will help you rank higher on Google.

4. Monitor your site speed

Site speed is a huge Google ranking factor. Regardless of the quality of your site, if your website is slow, the algorithm will target you and push you down the rankings. Google’s priority is improving the user’s experience, and punishing slow-loading websites will help to do that.

5. On-Page SEO

This is an easy and quick way to make sure your site has the best chance of ranking high on Google. Ways to optimize your site include making sure your keyword is included in your title tag, making sure your content is at least 1800 words and sprinkling your keyword 2-3 times into your content.